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Interior design is now a lucrative and far-reaching – some might argue, bloated – industry. The import and export of styles is big business, top designers such as Kelly Hoppen and India Hicks have achieved filmstar status (one or two others the dubious fame of fraudsters) and then there’s the lucrative spin-off culture of books, magazines and reality television shows. Its emphasis, however, has so far rested almost exclusively on the visual.